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Cultivated Conversations

Jul 31, 2019

After 10 years at a large PR firm, today’s guest took the leap and decided to start her own PR company. Yes, she was newly pregnant, and probably not 100% sure on exactly what was to come - but thanks to her diligence and perseverance, she's created a publicity powerhouse. Heather Besignano is the founder of Icon PR which provides visibility and media opportunities for clients and causes that she’s passionate about. Listen to her inspirational story about how she discovered her path.